RACHEL
TOZZI
Public Relations Professional
About Me
A graduate of Rutgers University with interests in writing and creative strategy, Rachel is an Account Executive with Marina Maher Communications in brand management for Procter & Gamble Fabric Care & Pantene. She is also a recent winner of the Omnicom Emerging Stars pitch program. She previously worked in the pharmaceutical sector on the Merck Women’s Health team executing the Her Life. Her Adventures. campaign.
Rachel's experiences have resulted in a diverse working background that includes knowledge of crisis communications, client management, data & analytics and content development. Prior to receiving her degree, Rachel lead internal and external advertising for a global employee engagement collaboration solution with Johnson & Johnson, reaching over 33,000+ individuals weekly. Rachel also served as the Vice President of Media Relations in the Todd Hunt Chapter of Public Relations Student Society of America (PRSSA) at Rutgers.
Work Experience
Jun. 2017 - Present
Account Executive
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Create integrated communications plans and manage media/product launches for top Fortune 500 companies
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Execute national media days, press trips and media training for top-tier talent, influencers and corporate executives, engaging audiences of 4+ billion
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Craft in-depth corporate response messaging for high visibility campaigns
Jan. 2016 - May 2017
Communication Specialist​
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Lead all communication and advertising efforts within J&J’s engineering workforce, including a weekly newsletter reaching over 1,000 readers
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Generated content for internal and external advertising for global employee engagement collaboration solutions, reaching 33,000+ individuals weekly, and resulting in an increase of 8,000 employees in less than one year
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Designed promotional emails for Engineering applications such as Expert Connect, PM Network, TechForum and TechSOURCE
May 2015 - Aug. 2015
Marketing Intern
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Participated in brand building sessions for new and existing clients, such as Whole Foods, UNFI and Kashi
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Directed competitive research for presentations and marketing strategies
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Managed client budgets and promotional calendars
May 2014 - Aug. 2014
​Public Relations Intern​
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Wrote pitch letters, media alerts, press schedules, message briefing documents, press releases and fact sheets
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Conducted proactive outreach to media, leveraging compelling and relevant news angles to curated media lists
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Facilitated daily media monitoring for clients and in-depth analytics reporting
Education
May 2017
Magna Cum Laude
Bachelor of Arts, Communication, Specialization in Public Relations and Strategic Public Communication. Minor in Psychology.
